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Tuesday, May 14 • 3:30pm - 4:00pm
PRESENTATION: Location Intelligence for Solving Tough Problems

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AUTHORS: Dan Steiner, Penn State University & Orion Mapping

ABSTRACT: Location Intelligence starts with a question. What location-based opportunity or challenge are we trying to solve? Using US Census demographics, who can benefit from development in 2019 Opportunity Zones? Where are optimal sites for a business to expand stores, warehousing, restaurants, or hotels? Location Intelligence adds a previously unappreciated advantage to effective decision making; integrating an organization's internal data with relevant geospatial information. Location Intelligence assists to visualize patterns and evaluate choices through digital mapping, dynamic comparisons, and operational dashboards. This presentation demonstrates an interesting method of geospatial analysis, Location Intelligence with Esri Tapestry, US Census bureau demographics, and current New England business segmentation.

Tuesday May 14, 2019 3:30pm - 4:00pm EDT
STUDENT CENTER: Mountain View Room

Attendees (5)